Reddlaw is the operating system for freight: more operating capacity, same team. It's the operating layer behind freight coordination. The repetitive work around a shipment — getting the details structured, finding and contacting carriers, gathering and comparing quotes, keeping documents together, watching the shipment once it moves — runs as software, with AI doing most of the legwork. The people responsible for the freight keep the judgement and the final decisions. Reddlaw Logistics Inc. builds it, and it's B2B only.
Freight coordination isn't one impossible job. It's a hundred small ones. Shipment details arrive incomplete. Quote requests go out and the replies have to be chased. Prices come back in formats that don't line up. Documents end up spread across threads. Tracking goes quiet, and someone has to notice before it turns into a surprise. None of it is hard. It's slow, and it all lands on whoever is responsible for the freight, whether that's your own company's shipments or freight you coordinate for customers. Reddlaw exists so that person's time goes on the decisions instead of the legwork.
Two pages go further: the freight operating system, including who operates it and what a freight forwarder keeps, and the managed workflow, for a business where freight is a side task.
Reddlaw Logistics was founded by Anthony Redding in 2025. After watching managers struggle to quote shipments and experimenting with AI, he thought this could be the tool that makes life better for smaller operators, letting them focus on the things that actually matter for their business. You'll find him on LinkedIn and X if you want to connect.
Reddlaw works directly with freight and operations teams and freight forwarders, including Canadian organizations. These deployments are arranged through a direct conversation rather than the managed booking service's signup form.
The managed booking service — where Reddlaw runs the workflow for a business that has no logistics function — is the one operating model with a signup form, and that form is the only thing a market list applies to. It is open to businesses in Australia, New Zealand, Jamaica, and across Europe including the UK, Switzerland, and Norway: 33 markets in all. Canadian signup for this one service is still closed, because Canadian freight leans heavily on US lanes and those wait on our US broker bond. If you want the managed service and you are outside those markets, get in touch anyway.
Where we onboard booking customers and where freight can move are two different questions, and they run on two separate mechanisms. A shipment can start or end well outside our live markets — an Australian client shipping to Asia is a routine booking here, not an exception. The one hard limit on this service today is the United States: we can't arrange a shipment with a US origin or destination until the broker bond is in place. Canada is fine at either end. It's Canadian signups that are waiting, not Canadian freight.
Reach out through our contact page, or open the read-only shipper demo and see the workflow yourself.