Frequently asked questions

What is Reddlaw?

Reddlaw is the operating system for freight: the layer around the repetitive coordination work that surrounds a shipment. Structuring what is moving, running outreach, making quotes comparable, keeping documents and events together, and watching movements for problems all run as structured workflows rather than as an inbox and a spreadsheet. More operating capacity, same team.

Who is it for?

The people responsible for coordinating freight: an internal logistics or operations team handling their own company's freight, a freight forwarder handling freight for customers, or a business with no logistics function that wants Reddlaw to run the workflow for it. Same work, different desks. B2B only.

What freight work does it automate?

The repetitive parts. Requirements are captured in a consistent format, outreach goes out, responses come back to one place, and what arrives in different formats is normalised so it compares like for like. Documents and events stay attached to the movement, tracking and milestones are monitored, and exceptions such as missing documents or stale tracking are surfaced early.

Does Reddlaw replace a TMS?

No. Reddlaw is designed to operate alongside the freight processes and systems a team already has, and it is the coordination layer rather than a system of record. We do not claim a completed integration with any particular TMS. If you want to know how it would sit next to what you run today, that is a conversation worth having.

What remains under human control?

The decisions. Pricing is checked before it is presented, the strongest supported option is brought forward for review rather than acted on, and nothing is confirmed until a person approves it. The software does the legwork; the person responsible for the freight keeps the judgement.

Can freight forwarders use it?

Yes. A forwarder's team does the same coordination work across more shipments and more customers, and the same engine supports it, sourcing from the forwarder's own provider book rather than anyone else's. The forwarder keeps the customer relationship, the commercial control and the final decisions. Forwarder workflows are set up directly, because the interface, controls and onboarding differ from the shipper experience.

Is a forwarder's provider book private?

Yes. A forwarder's provider book is scoped to that forwarder's organization. It is not exposed to another organization, is not used to source anyone else's freight, and is not merged into a shared pool. Your customer lists, negotiated rates and provider relationships are not used to enrich another organization's workflow either. That separation is enforced in the software and covered by automated repository invariant checks rather than being a policy we ask you to take on trust.

Is customer data used to train AI?

No. Reddlaw does not use customer data to train or fine-tune its own models, and does not build embeddings, vector stores or a training corpus from it. AI processing happens per request: the information a task needs is sent with that task and the model returns a result. Which third-party AI provider receives that information, and on what terms, is set out in our privacy policy.

How is pricing determined?

It depends on the workflow, the operating volume and the setup required, so we scope it with you rather than publishing a band you would have to work backwards from. Get in touch and tell us how freight is coordinated at your business today.

Can I see a demo?

Yes, and with no signup. It runs on seeded, read-only data and shows the shipper experience: the workflow for a business moving its own freight. It is not the forwarder interface, which runs the same underlying technology through different UX, controls and onboarding, and is worth walking through with you rather than inferring from the shipper screens.

How do I reach someone?

Through our contact page, or email ops@reddlawlogistics.com. You'll reach the people building and operating the workflow—not a generic sales queue.